Recommending sustainable options for travellers: Tourism use case developped in Mallorca

CyclOps is a European project exploring how destinations can better manage tourism through smarter use of data.

By bringing together tourism, mobility, environmental and economic information within a shared data space framework, the project develops practical tools that support both visitors and destination managers. The system generates personalized recommendations for tourists while helping local stakeholders anticipate visitor flows and make more informed operational decisions.

One specific use case brings together several partners from the tourism and data ecosystem, including Apidae, EONA-X, Anysolution, Ávoris and Garden Hotels.

This use case focuses on analysing travel patterns between destinations — tracking tourists travelling from Mallorca to the Rhône-Alpes region, as well as visitors departing from cities such as Marseille or Paris to Mallorca — while collecting and processing available data related to hotels, transport and travel behaviour.

Beyond this scenario, other project partners are exploring additional data space applications linked to sectors such as:

• the Green Pact data space
• public procurement data space
• manufacturing data space

Palma de Mallorca was selected as a pilot site because of its high visitor volumes, strong seasonal peaks and increasing sustainability pressures. Local testing focuses on redistributing visitor flows away from overcrowded areas, monitoring environmental indicators and improving the overall visitor experience.

The objective is to test solutions in a real and complex tourism destination and evaluate whether these tools can later be adapted to other Mediterranean regions facing similar challenges.

The CyclOps pilot in Palma de Mallorca is particularly compelling because it responds to challenges that many destinations already face: overcrowding, seasonal pressure, sustainability constraints and growing expectations for more personalized travel experiences.

Rather than presenting only a conceptual vision, the project tests practical solutions in a high-pressure environment, where results can quickly be measured through indicators such as visitor flow distribution, environmental impact and visitor satisfaction.

For tourism professionals and destination managers, CyclOps offers a concrete demonstration of how data-driven tools can support day-to-day decision-making. These technologies make it possible to redistribute visitors more effectively, anticipate peak periods and adapt local strategies in real time.

The project also highlights the value of collaboration across the tourism, mobility and data sectors. Companies and organisations such as Anysolution, Ávoris, Apidae and EONA-X work alongside research institutions including University College Dublin and National University of Ireland, as well as technology partners such as Atos.

Together, they are building new partnerships and shared infrastructures that support the development of interoperable tourism data spaces across Europe.

Stay up to date on the project through the following channels:

EU Commission page

https://transition-pathways.europa.eu/tourism/projects/cyclops-enhancing-data-life-cycle-management

Official CyclOps website

https://www.cyclopsproject.eu/

For further information about CyclOps and related European Commission initiatives, you may also contact our team.