FR
MKG supports hospitality and tourism players with market data, studies and strategic consulting. Our mission: to inform the industry’s decisions through the largest hotel performance database in the EMEA region and nearly 40 years of sector expertise.
Joining EONA-X means sharing our data and expertise within an openecosystem to build a more efficient and more sustainable tourism industry.
The pulse of European hospitality, in data
12 000
hotels connected to our performance database, covering 1.6 million roomstracked every month across Europe
3,2 million
monthly performance observations and 32,000 competitive setsanalysed
+360 market studies
and +1,000 hotel asset valuations delivered every year
Providing data and expertise at the service of a prosperous and sustainable hospitality industry
The hospitality sector needs harmonised, interoperable data to steer performance, anticipate tourism flows and measure its sustainability transition. The challenge: breaking down data silos between hospitality, transport and destinations.
Hotel performance data
We develop hotel performance indicators (occupancy rate, average daily rate, RevPAR) combined with mobility and destination data, to provide an integrated view of the traveller journey and enrich the shared datasets of the EONA–X ecosystem.
Market forecasting and intelligence
We produce hotel activity forecasts based on econometric models, along with continuous monitoring of market trends and cycles, helping the industry anticipate changes in flows and demand.
Broadening hotel operator datasets
Beyond classic performance indicators (occupancy, ADR, RevPAR), we are working to broaden the datasets shared by hotel operators: guest nationalities to better qualify tourism flows, and operating account indicators (GOP, cost ratios, departmental margins) to objectively measure sector profitability. The goal: enrich the data available to the EONA–X ecosystem and give destinations, transport operators and investors a sharper read on the economic value and demand dynamics of the hospitality industry.
