Atout France, France’s Tourism Development Agency

Atout France works with French and international tourism stakeholders to shape today’s and tomorrow’s travel experiences.

As France’s national tourism development agency, Atout France carries out several key missions in support of the sector: promoting the destination internationally, supporting territories through project engineering, managing classification and quality labels, and producing strategic observation. In this context, France Tourisme Observation is a structuring project that aims to collect, structure and share tourism data in an open and useful way. Led by Atout France, FTO is designed as a shared tool serving all tourism stakeholders, to inform decision-making and support the sector’s major transitions.

Joining EONA-X means building new partnerships and innovating together to better understand and anticipate tourism trends.

Key figures

+300

active users on the platform

90

territorial partners involved

50

data sources connected

Anticipating and guiding transitions

Tourism is evolving: sustainability, inclusion and low-carbon mobility are urgent priorities. To make informed decisions, we must connect and analyze data across sectors to address social, environmental and economic challenges.

Sustainable tourism, accessibility, mobility

A dashboard for sustainable tourism

We are contributing to a national dashboard for sustainable tourism, integrating data on topics such as social acceptance, employment, mobility and energy. This project aligns with EONA-X’s mission by encouraging secure data sharing between public and private stakeholders to guide responsible decisions.

Accessibility of tourism services

In partnership with APIDAE, Atout France is working to enhance data on the accessibility of tourism services. The goal is to build a shared, interoperable national framework that supports inclusive travel for all audiences.

Mobility data and tourism flows

With SNCF, we are exploring how mobility data can help better understand tourism flows. This improves coordination, enables smart planning, and helps anticipate peak travel periods.