Accor

Accor is the worlwide leader of hospitality operations with a fingerprint in more than 110 countries and almost 5700 hotels.

Working for the Customer, Digital and Tech Department, I’m leading the Data Centre of Excellence for almost 10 000 users and a network of 200+ Business Analysts

Open to any innovation around Travel and mobility. Seeking for use cases we could implement with other leaders of the sector

Key figures

10 000+

users

200

data products to promote

85%

of active users on Tableau as viewer

Reimagining the guest experience through data at Accor

In today’s hospitality landscape, personalization is no longer optional — it’s a key driver of loyalty and differentiation. By leveraging data at every stage of the customer journey, Accor can deliver tailored experiences that respond in real time to evolving traveler expectations. Monitoring market travel KPIs enables more agile decision-making, aligning offers with shifting demand trends across regions and segments. This data-driven approach transforms each guest interaction into a strategic opportunity to create value — for both the traveler and the brand.

Projects within the ecosystem : Miles + Points Loyalty animation and Gen4Travel

Miles + Points

Increase our ability to activate loyal customers that would take an air France flight but not an accor hotel. Anticipate and foster our common customer base to prefer our brands.