DEPLOYTOUR in figures:
43
partners
13
countries
3
years
5
pilots
DEPLOYTOUR’s objectives
DEPLOYTOUR is a strategic initiative to boost the competitiveness, sustainability, and resilience of the tourism sector. It addresses the challenges of fragmented and inaccessible tourism data by enhancing access to information, empowering SMEs and DMOs in their digital and green transition, and fostering innovative practices, upskilling, and productivity for a stronger and more sustainable industry. Building upon the groundwork laid by DATES and DSFT, DEPLOYTOUR focuses on developing data infrastructure, governance, and real-world use case pilots while ensuring synergies with other initiatives.
The consortium, led by AnySolution, unites 43 partners from 13 countries, creating a dynamic and diverse alliance.
DEPLOYTOUR supports the ETDS initiative through:
– Technical infrastructure: Developing and deploying the infrastructure of the Common Tourism European Data Space.
– Governance framework: Establishing the rules and roles of the different stakeholders involved in the governance of the future ETDS
– Real-life implementation projects: Deploying 5 use case pilots to show the tangible advantages of the ETDS and its impact on the European tourism sector.
– Synergies and connections: Ensuring interoperability, transversality, complementarity and synergies with other data and tourism initiatives.
DEPLOYTOUR fosters innovation, sustainability, and collaboration in tourism by enabling data sharing to unlock new opportunities, boost SME competitiveness, and enrich the travel experience.
The DEPLOYTOUR consortium is implementing five use-case pilots across Europe to show the tangible advantages of the ETDS and address key challenges in tourism:
1. Sustainable Tourism Management in Alpine Regions, led by ARCTUR
1. Sustainable Tourism Management in Alpine Regions, led by ARCTUR
Location: Alpine Regions in Austria and Slovenia.
Challenges: Overcrowding in natural areas and environmental impacts of tourism, climate change and lack of tourist awareness about sustainable practices.
Solutions: Leveraging AI and data analytics to promote eco-friendly tourism practices, understand tourism flows and reduce environmental impact.
Innovating to support sustainable tourism in alpine regions:
– Developing a dashboard to monitor destination capacity
– Creating an end-user application for enriched data sharing, and scaling these solutions for broader regional impact
2. Resilience and Competitiveness in Mature Destinations, led by Turismo de Andalucía
2. Resilience and Competitiveness in Mature Destinations, led by Turismo de Andalucía
Location: Canary Islands, Andalusia and the Balearic Islands (Spain).
Challenges: The need to transform the tourism offerings, accessing and utilizing relevant data and developing tailored, data-driven solutions that empower tourism SMEs.
Solutions: Utilizing data insights to enhance the sustainability and competitiveness of popular destinations.
Innovating to attain better resilience and competitiveness in mature destinations:
– Developing a dashboard for DMOs to monitor and drive sustainable tourism practices
– Providing tailored tools and services for SMEs to improve their business strategies by leveraging processed data
– Enabling tourism companies to act as both data providers and consumers
3. Supporting the MICE Industry, led by EONA-X
3. Supporting the MICE Industry, led by EONA-X
Location: Île-de-France region (France).
Challenges: Adapting to post-COVID market changes, managing last-minute bookings and ensuring flexibility, meeting hyper-personalized client demands and responding to the growing demand for sustainable travel options.
Solutions: Developing a real-time data tool for MICE professionals, offering personalized, AI-driven insights on transportation, leisure, and cultural activities to meet diverse client needs.
Innovating to support the MICE industry:
– Developing a data-driven concierge tool for MICE professionals to meet hyper-personalized demands, blending business services with leisure
– Providing sustainability, economic and social insights for congress and event organizers
– Enhancing decision-making capabilities
4. Leveraging Cultural Heritage for Tourism Diversification, led by Pleiades
4. Leveraging Cultural Heritage for Tourism Diversification, led by Pleiades
Location: Syros Island (Greece).
Challenges: Reliance on seasonal sun-and-sea tourism and vulnerability to climate change.
Solutions: Using data to revitalize cultural heritage sites and attract a wider range of visitors and build a sustainable destination model as exemplified by Syros Island.
Innovating to leverage cultural heritage for tourism diversification:
– Integrating advanced technology with the use of 3D scanning, modeling, and digital twin technologies
– Engaging local communities and stakeholders to align digitization with their needs, encouraging sustainable growth and stronger ties between tourism and culture
– Enhancing visitor experience by leveraging digital tools to create immersive and meaningful cultural engagements
5. Empowering SMEs in Tourism, led by Lapland University of Applied Sciences
5. Empowering SMEs in Tourism, led by Lapland University of Applied Sciences
Location: Lapland (Finland)
Challenges: Difficulty in collecting, processing, and interpreting complex datasets, limited resources and lack of a centralized platform
Solutions: Creating a collaborative platform to connect SMEs with innovative TravelTech solutions and data resources
Innovating to empower SMEs in tourism:
– Empowering SMEs thanks to TravelTech apps that include tools to enhance operations and customer engagement through data-driven insights
– Enabling SMEs to improve operational efficiency, boost customer satisfaction, and strengthen market competitiveness
Stay up to date! Follow DEPLOYTOUR on social media:
