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  • Tourisme

Gen4Travel: Reinventing the Traveler Experience with Generative AI and Data Spaces

As part of the national call for projects “Accelerating the Use of Generative Artificial Intelligence in the Economy,” Gen4Travel is a major initiative led by a consortium of technology and tourism players.
Its core mission: provide a smart-assistant toolbox that leverages interoperable tourism data to enhance the traveler experience across Europe — in a sovereign, secure, and transparent way.

Gen4Travel Consortium

Combining expertise to build an open-source toolbox of intelligent assistants that reshape the traveler journey through generative AI.
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What we’re building

  • Provide an open-source generative AI toolbox for the tourism industry
  • Develop an agent-based architecture using interconnected Small Action Models (SAMs)
  • Ensure sovereignty, transparency, and data control via the EONA-X Data Space
  • Deliver interoperable traveler assistants across services (transport, hospitality, destinations)
  • Scale a replicable infrastructure to other sectors (Gen4All)

What it brings to stakeholders?

What it means for travelers

  • Fewer hassles: if a flight is canceled or a train is delayed, the assistant suggests solutions and can handle the changes with your approval.

     

  • Truly useful guidance: the assistant factors in your preferences (budget, pace, interests) and accessibility requirements when needed.

     

  • One place for everything: itineraries, tickets, hotels, local transport—everything in one hub.

     

  • Privacy respected: you choose who sees what, why, and for how long.

Benefits for operators

  • Stronger customer experience without a rebuild: the assistant plugs into your existing sites and apps.

     

  • Higher conversion: more relevant recommendations and fewer clicks to act.

     

  • Better coordination: hotels, transport, activities—the assistant synchronizes services when plans change.

     

  • Time saved for teams: automatic answers to common requests, with human handover when needed.

Who is this for?

  • Transport & Hospitality (airlines, rail, airports, hotels)
  • Destinations & DMOs (national and regional)
  • Mobility & Services (insurance, baggage, local transport)
  • SMEs & startups that want to move fast with ready-to-use building blocks

We’ve envisioned several high-impact use cases that show how Gen4Travel turns shared data into real-world action.

1. Inspiration & planning

Match a traveler’s context (identity, preferences, constraints) with multimodal offers (air, rail, hospitality, local mobility) and generate itineraries, maps, and day plans.

2. Disruption management (rebooking)

When plans change (cancellation or delay), the assistant proposes compliant alternatives, books on the traveler’s behalf, and coordinates impacted services.

3. Accessibility (PRM / travelers with disabilities)

Recommend accessible offers and services (mobility, accommodation, activities) based on explicit needs and verified data; centralize formalities and payments through the assistant.

We’re able to turn a stressful and complex situation into a smooth experience for travelers, while potentially opening new opportunities.
David Krieff, CIO
Groupe ADP
See on LinkedIn

Impact at a glance

60%

of customers would share their data in exchange for a hyper-personalized service

2×

conversion rate when using generative AI recommendations

+30%

satisfaction and loyalty thanks to a personalized traveler experience

Are you interested in our solution ?

Make an appointment…

Clémence Rentet

Customer Success Manager

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Our vision of a data space

Structuring a European data space serving stakeholders in mobility, transport and tourism.

Learn all about data space

Our members and users

Institutions, companies, operators: EONA-X brings together actors committed to jointly creating new uses around data sharing.

See all our members